This week: how to campaign for change, why the bicycle arrived late, and a unified theory of deliciousness. THE NO NO DEAL PROBLEM The political consultant Ian Warren observes that the anti-No Deal message isn't getting through and suggests that's because nobody's found the right trigger. As he explains, social media means effective political communication has to be more hotly emotional than it used to be. It's not enough to define talking points, which are then propagated by spokespeople and filtered vertically down through conventional channels. You need to create a brutally simple, emotionally triggering message that people feel instantly compelled to pass on to peers. Sadly Ian doesn't offer any suggestions in this case. It might be that by letting it be called 'No Deal' we anti-No Dealers have already lost. 'No deal' sounds like an act of self-assertion (just as "Leave" sounded more assertive than "Remain"). In reality, it would be an act of submission, passivity and weakness. Now turn that into a meme.
Your groove, I do deeply dig
Your groove, I do deeply dig
Your groove, I do deeply dig
This week: how to campaign for change, why the bicycle arrived late, and a unified theory of deliciousness. THE NO NO DEAL PROBLEM The political consultant Ian Warren observes that the anti-No Deal message isn't getting through and suggests that's because nobody's found the right trigger. As he explains, social media means effective political communication has to be more hotly emotional than it used to be. It's not enough to define talking points, which are then propagated by spokespeople and filtered vertically down through conventional channels. You need to create a brutally simple, emotionally triggering message that people feel instantly compelled to pass on to peers. Sadly Ian doesn't offer any suggestions in this case. It might be that by letting it be called 'No Deal' we anti-No Dealers have already lost. 'No deal' sounds like an act of self-assertion (just as "Leave" sounded more assertive than "Remain"). In reality, it would be an act of submission, passivity and weakness. Now turn that into a meme.